How Do You Keep Up With the Latest Video Production Technologies?
In the ever-evolving world of video production, staying ahead of the curve is crucial for content creators. We reached out to Creative Directors and Marketing Professionals to share their strategies for keeping up-to-date with the latest technologies. From joining diverse video production groups to subscribing to industry newsletters, discover the top five insights we've compiled.
- Join Diverse Video Production Groups
- Follow Tech Experts on Social Media
- Attend Industry Events and Read Blogs
- Experiment with AI-Enabled Video Tools
- Subscribe to Industry Newsletters
Join Diverse Video Production Groups
LinkedIn and Facebook groups have been reliable sources for me to catch up on new trends and information for quite a while now. I joined relevant groups jam-packed with fellow editors, animators, filmmakers, and video creators to gain the latest developments in this industry.
One thing that makes these groups particularly beneficial to me is the diverse range of perspectives. Members come from various backgrounds, including cinematography, editing, sound design, and more. This diversity offers a broad spectrum of topics, from camera equipment and software to emerging trends and techniques.
Sometimes, topics center around video production tips, but other times, they are about production challenges. Members also share news on video technology, like AI-powered tools for scriptwriting and optimization. Oftentimes, I dive into the comment sections to search for insightful inputs and also join the discussions.
Follow Tech Experts on Social Media
I stay informed about the latest video production technologies by following content creators and tech experts on TikTok and LinkedIn. These platforms are great for discovering new tools and techniques, as they're often discussed and reviewed by professionals in the field.
Attend Industry Events and Read Blogs
Staying informed about the latest video-production technologies is important as a content creator. I've found that attending relevant events, conferences, and webinars are opportunities to keep up with emerging trends. Learning from speakers at events such as VidCon and the Video Marketing Summit has been a game-changer. I also stay up to date by regularly reading industry blogs, email newsletters, and following industry experts on social media.
Experiment with AI-Enabled Video Tools
At Innerverse, our team stays informed about the latest video production technologies by constantly experimenting with new AI-enabled tools. One powerful workflow we've found extremely helpful is combining large language models (LLMs) with other services that help create videos. Innerverse has several LLMs, including GPT-4, trained on our own company's data, which we use to generate compelling video scripts that align with our brand vision and product analytics.
Services like VislaGPT then transform these scripts into polished videos that include voice narration, music, and background scenes, ultimately leveraging the insights from our CRM and marketing data to achieve the best results. This dynamic approach allows us to create high-quality, engaging content efficiently!
Subscribe to Industry Newsletters
Subscribing to newsletters from trusted industry sources makes it easy to get updates on new tech trends, cool techniques, and product launches straight to our inbox. This means we're always in the know about the latest tools and strategies to boost our content creation.
